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Loci Anima
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Maison Cartier, Beijing

In the heart of one of the most pres­ti­gious and luxu­rious ave­nues of Beijing, the Maison Cartier offers a space of inti­macy and nature. Draped in red, the buil­ding is at the ser­vice of French jewelry while inte­gra­ting the Chinese archi­tec­tu­ral tra­di­tion.

Program Cartier headquarters in China. Offices, workshops and commercial space
Site Jianguomen, Beijing, China
Floor Area 10 000 m2
Cost of construction 25 000 000 €
Timetable Competition 2008
Project Owner Cartier International

For this direct order in col­la­bo­ra­tion with Les Ateliers Jean Nouvel, the Maison Cartier is dra­ped in red. On one of the most pres­ti­gious and luxu­rious ave­nues of Beijing, it bor­rows the pre­cious­ness of the wood and the sym­bo­lism of the roof with tra­di­tio­nal Chinese archi­tec­ture. The pri­vacy of the house is scrip­ted by a suc­ces­sion of per­fo­ra­ted panels which allows one to dis­co­ver an inter­ior gar­den bathed in natu­ral light in the heart of the buil­ding. At the ser­vice of the jewel­lery, the light is control­led, scree­ned and hid­den by per­fo­ra­ted panels which control the contri­bu­tion in light and also pro­tect the offices from the sun.

Maison Cartier, Beijing — © Loci Anima
Maison Cartier, Beijing — © Loci Anima
Maison Cartier, Beijing — © Loci Anima