TruckLand, a concept building for Renault Trucks

Born of a marketing strategy, TruckLand is Renault Trucks’ flagship, customer-facing venue.
TruckLand embodies, structures, optimises, and energises the privileged, personalised relationship the brand maintains with its clientele, giving the truck its own stage by restoring it to the centre of the functional and architectural scheme.

A unique experience that generates an identifiable form, rhythm, and internal logic, this architectural charter serves as a guide for assessing and evaluating the coherence between TruckLand’s spatial solutions and its marketing positioning.

Programme	Showroom, offices, amphitheater, and visitor centre
Floor area	15 800 m2
Project owner	Renault Trucks International
Location	Milton Keynes, UK & Lyon, France
Design team	Architect Loci Anima
DATE	2006 (non-réalisé)

With TuckLand, Loci Anima designs a concept building for Renault Trucks that goes beyond infrastructure—it becomes a symbol of territorial and industrial transformation. This pioneering project redefines the language of logistics architecture by making it productive, ecological, and expressive.

Located at the urban fringe, TuckLand is conceived as a totem of transition: a service hub for truck drivers, a charging station for electric vehicles, and an urban landmark that interacts with the landscape. Its sculptural form—crafted from raw materials, aerodynamic curves, and active façades—evokes both the world of transport and cutting-edge innovation.

The building brings together workshops, rest areas, offices, charging docks, and a solar roof. It is structured by choreographed flows, green sequences, and open views, all designed to promote fluidity, comfort, and sustainability.

With TuckLand, Loci Anima and Renault Trucks together envision a new model of logistics facility, embedding future mobility into a strong, sober, and visionary architectural narrative.